Picture the scene: the morning coffee is ready, but the eggs are gone. For most people, this means a quick trip to the store in the family car.
For Mate Rimac, founder of Rimac Automobili and CEO of Bugatti Rimac, it means sliding behind the wheel of his Bugatti Chiron Super Sport in Royal Blue carbon fiber and heading out for groceries. Why not?
With an estimated net worth of over $2.5 billion, the 37-year-old visionary – and Croatia’s second-richest man – defines luxury on his own terms. His Chiron Super Sport, worth nearly $4 million, is powered by a revised 8.0-liter W16 engine producing a staggering 1,578 horsepower and 1,600 Nm of torque. It accelerates from 0–100 km/h in just 2.4 seconds and reaches a top speed of 440 km/h – fast enough to get to the supermarket before most people finish writing their shopping list.
What sets Rimac apart is not just the fact that he uses a hypercar for everyday errands. Despite having the means to own any car in the world, he recently made headlines for choosing a humble Volkswagen Golf R32 – an older model – as his daily driver. Compared to his hypercar collection, it’s almost unremarkable, but it’s also proof that even billionaires sometimes know 1,578 horsepower is a bit much for a trip to buy bread and milk.
And yet, there is something irresistibly charming about a car that was once the fastest in the world being used for grocery runs. It’s luxury in its most unusual form – practical, extravagant, and just a little bit crazy.
That, in essence, is Mate Rimac: a man who is building the future of electrification while keeping alive the legend of Bugatti’s roaring combustion engines.
