24-KARAT GOLD DRESS

Magnum Gold Ice Cream 24-karat gold gawn worth 1.5 million USD...

Unilever is ready to launch Magnum's latest Gold Ice cream bars in the US. They are made from vanilla-bean ice cream with a swirl of sea-salt caramel and a gold-colored Belgian chocolate shell. Unilever is known for collaborating with fashion since it first brought the Magnum brand to the US in 2011. This time for the launch, they have collaborated with Designer Zac Posen sponsoring him to create a rich 24-karat gold gown. A result of more than 10000 paillettes hand cut from gold sheets. It took the design team two weeks to hand-embroider the sequins into place. The dress is estimated to be worth 1.5 million USD.

It will debut at the premier of the Magnum Short film 'As Good as Gold' during the Tribeca Film Festival on 18 April 2013, where Brazilian model and actress Caroline Correa will wear it when she walks down a golden carpet arranged by Magnum. For Magnum Gold, Unilever says it was drawn to the 'glamour and sophistication' of Mr. Posen, who is known for his red-carpet eveningwear. Designer Zac Posen, above, says both dress and ice cream represent 'decadence, sensuousness, and luxury'. The dress 'mimics the liquid and sensuous quality of how ice cream melts,' Mr. Posen adds.

 

I.M.

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