Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
Foto: Kreativehouse
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In a harmonious blend of past and present, Glamora unveils a visionary project that redefines the role of wall art—installing its sophisticated wallcoverings inside Villa dei Capolavori, the home of the Fondazione Magnani-Rocca, one of Italy’s most cultivated historic spaces.
Located just outside Parma, the villa’s name translates to “The Villa of Masterpieces”—and it lives up to its title. It houses a world-class art collection, from Goya, Titian, and Rubens to Kandinsky, De Chirico, and Morandi. Now, Glamora engages in dialogue with these great names, breathing new life into the space without disturbing its dignity or historic soul.
Staying true to its signature philosophy—not decoration, but narrative space—Glamora uses the wall as a medium of storytelling. For this project, the brand introduced its GlamPure collection, crafted from natural and sustainable materials, infusing a soft tactility into the classical interiors and offering a new interpretive layer between art and architecture.
The aim was not to alter the villa’s historic character, but to create a poetic tension between the old and the new—a silent symphony in which contemporary surfaces converse with centuries of artistic legacy. Glamora achieves this through its subtle aesthetic language, curated color palette, and narrative-driven design concept that effortlessly blends into the existing architecture.
This project reinforces the essence of Glamora’s vision: that wallcoverings can be more than just decorative—they can be instruments of silent transformation, inviting emotion, introspection, and a deeper connection with the space.
