Italian luxury icon, Maserati, is delighted to present an unprecedented collaboration with Mattel Inc.'s Barbie®, driven by a shared desire to break boundaries and showcase the unique spirit of both brands.
Both brands, instantly recognizable for their unique style, unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon.
The fruit of this unconventional collaboration is expressed through the ultra-limited-edition Maserati Grecale, the latest SUV from the Italian house, designed to transform everyday driving experiences into something extraordinary, which Barbie has chosen to match her versatile lifestyle, from a business meeting to a glamorous event.
The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two customized units worldwide. One car was specially created for Neiman Marcus Fantasy Gifts, on the occasion of a gala dinner organized for the launch of the luxury brand in Los Angeles. The limited-edition costs $330,000, and 10% of that value will be donated to the Barbie Dream Gap Project, an initiative of the Barbie brand that works with charities to promote equal opportunities for all girls.
Barbie Maserati Grecale is a work of art designed as part of Trident's Fuoriserie customization program, which allows car enthusiasts to express their passion and creativity in creating their ultimate Italian luxury car, according to their unique style and taste.
This bold Fuoriserie Maserati Grecale is a Trofeo version that pulses with pure adrenaline thanks to its powerful 530 HP V6 Nettuno engine. In true Barbie style, an expression of her iconic pink shade covers almost every inch of the car, and there are subtle neon yellow lines, inspired by the Trident's racing heritage. The exterior is decorated with the Barbie logo and finished with a topping that reveals an incredible rainbow effect on a nice sunny day.
When it comes to the interior, the Barbie Maserati Grecale has the same pink theme, complete with black full leather upholstery and dashboard. The cabin features pink stitching, while the headrests are adorned with a unique "B" logo.