More photos
CUPRA unveiled a new version of its electric Raval at the 2026 Paris Motor Show, featuring the exclusive CUSTOM CUPRA by ABT package. Inspired by the racing-focused UrbanRebel concept, the new package introduces aerodynamic enhancements, sporty details, and personalization options. Meanwhile, the Spanish brand also announced technological innovations, a new generation of Formula E racing cars, and advanced audio systems developed in collaboration with Sennheiser.
The 2026 Paris Motor Show, held from October 12 to 18, provided an important stage for CUPRA, a brand that continues to expand its electric vehicle portfolio and strengthen its position in the European automotive market.
Taking center stage was the CUPRA Raval, an electric city car that has reportedly attracted more than 50,000 orders since its introduction in April, more than doubling the company's initial expectations.
Nearly 15,000 vehicles have already been delivered to customers, making the Raval the most successful model launch in the brand's history.
CUSTOM CUPRA by ABT: Racing Character for City Streets
Following successful collaborations on the CUPRA Leon and CUPRA Formentor, renowned German tuning specialist ABT has extended its involvement with the Spanish manufacturer to the all-electric Raval.
The new CUSTOM CUPRA by ABT package draws inspiration from the racing DNA of the CUPRA UrbanRebel concept, with the aim of giving the compact electric car a more aggressive appearance and a stronger sense of individuality.
Front and rear aerodynamic enhancements, combined with distinctive side skirts, visually lower the vehicle and emphasize its sporting character. At the rear, a prominent roof spoiler takes center stage, complemented by characteristic aerodynamic winglets.
Particular attention is drawn to the exclusive 19-inch alloy wheels finished in Sport Black Matt, while ABT badging, Dark Chrome CUPRA logos, and dedicated interior details complete the transformation.
The result is a more assertive interpretation of the Raval, designed for customers who want their electric city car to express a distinctive personality.
The package is scheduled to become available through the CUPRA configurator for selected Raval versions from late November 2026.
Customers will be able to order it when purchasing a new vehicle, with components prepared by hand at the CUPRA Racing Factory. Alternatively, the package can be retrofitted through the brand's authorized sales and service network.
This flexible approach allows owners to personalize their vehicles either at the point of purchase or later, extending the possibilities for individual expression.
CUPRA Raval Introduces New Technologies and a Top Speed of 190 km/h
Beyond its more striking appearance, CUPRA has announced additional improvements for its electric city car, scheduled for introduction in early 2027.
Among the upcoming features are an illuminated brand logo, turn indicators with projections onto exterior surfaces, and an increased maximum speed that will reach 190 km/h in the appropriate version.
One of the most interesting technological additions will be a reversing assistance system capable of automatically retracing the vehicle's previous route over a distance of up to 50 meters.
This feature is designed to simplify maneuvering in narrow streets, garages, and other challenging environments where reversing can require considerable precision.
By combining practical driving assistance with distinctive design features, CUPRA aims to make the Raval more convenient for everyday urban use without compromising its dynamic character.
The planned updates also demonstrate the brand's intention to continue developing the model beyond its initial launch, introducing technologies that improve both functionality and the overall driving experience.
More Than 50,000 Orders and Major Investments in Electrification
The success of the Raval reflects the results of a multi-year transformation undertaken by SEAT & CUPRA.
More than €3 billion has been invested in modernizing the Martorell factory, preparing the manufacturing complex for a new generation of electric vehicles from the Volkswagen Group.
As part of the Electric Urban Car Family project, production is planned for four fully electric models from CUPRA, Volkswagen, and Škoda, with the objective of making electric mobility more accessible to European customers.
The company's business results further underline growing interest in electric vehicles.
Between January and September 2026, CUPRA delivered more than 250,000 vehicles, representing a two percent increase compared with the same period of the previous year.
At the same time, orders for fully electric vehicles increased by 79 percent, exceeding 108,000 units.
The third quarter alone recorded growth of 158 percent, with almost every second order placed for a fully electric model.
These figures highlight the growing importance of electrification within CUPRA's commercial strategy and reinforce the significance of the Raval as a key product in the brand's future portfolio.
The company expects the Raval to reach 100,000 units sold during 2027 and become its best-selling vehicle.
CUPRA KIRO Unveils a New Generation of Formula E Racing Cars
Paris also served as the setting for the presentation of the new CUPRA KIRO racing car for the 2026/27 Formula E season.
Powered by Porsche technology, the racing car belongs to the GEN4 generation, which introduces a significant advancement in electric motorsport performance.
According to the announced specifications, GEN4 cars are capable of exceeding 335 km/h and accelerating from 0 to 100 km/h in less than two seconds, while featuring permanent all-wheel drive.
These figures demonstrate the extraordinary performance potential of the latest generation of electric racing technology.
The new car retains CUPRA's signature copper-colored details, while its more aggressive design reflects the team's ambitions for the upcoming competitive season.
Drivers Jake Hughes and Pepe Martí attended the presentation and will represent CUPRA KIRO in this new era of competition.
The team's involvement in Formula E reinforces CUPRA's connection with high-performance electric mobility, allowing the brand to explore the relationship between motorsport innovation and the development of future road vehicles.
Sennheiser Introduces an Entirely New Audio Experience
Another important highlight of CUPRA's appearance in Paris was its collaboration with Sennheiser.
The CUPRA Tavascan Black Edition showcased an upgraded SENNHEISER AMBEO Immersive Sound System, featuring four additional actuators integrated into the roof area.
This technology creates a 360-degree spatial sound experience, including a height dimension, delivering a more immersive audio environment for both the driver and passengers.
The system is also scheduled to become available in the refreshed CUPRA Formentor and CUPRA Terramar, while the CUPRA Leon and Leon Sportstourer will offer IMMERSIVE BY SENNHEISER technology.
These developments reflect CUPRA's ambition to enhance the emotional aspects of driving through advanced in-car entertainment and carefully designed sensory experiences.
Completing the brand's exhibition lineup was the futuristic CUPRA Tindaya concept, developed around the philosophy of "No Drivers, No CUPRA," which places the driver and their emotions at the center of the automotive experience.
Through its presence at the 2026 Paris Motor Show, CUPRA demonstrated that its future is not built exclusively around electrification, but also around design, personalization, and technologies that make driving more engaging.
The CUPRA Raval CUSTOM by ABT perfectly embodies this approach: an electric city car that combines the practicality of everyday mobility with a bold sporting identity.
By introducing a more aggressive exterior, exclusive customization options, and a growing range of advanced technologies, CUPRA continues to position the Raval as a distinctive alternative in the increasingly competitive electric urban vehicle segment.
