ULTRA FEMININE TAG HEUER WATCH

The luxury sports watch that knows what women wants...

For over 30 years, the Aquaracer Lady has been a Swiss watchmaking reference and a symbol of elegance. Sporty and refined—and now adorned with a new face—it dives deep into a marine world of power and feminine softness.

No need to plunge 300 meters below sea level to enjoy the new versions of the Aquaracer Lady. Elegant, sleek, sporty but eminently feminine, the Aquaracer Lady’s easy-to-wear style has made it a favorite for more than 30 years. The six lugs on the bezel are the collection’s instantly recognizable signature. This year, the design of the successful icon is getting a makeover. More elegant and chic, but just as robust, the Aquaracer Lady continues to celebrate the timeless link between water and women, with new models that reaffirm its strong personality.

The sporty character of the watch is undeniably present. Water-resistant to 300 meters, the Aquaracer Lady is primarily an aquatic sportswatch equipped with a unidirectional rotating bezel, a screwed-on crown, and luminescent hands and indexed for easy readability at even the murkiest depths. The stunning new face is principally due to a sum of details: a new, more ergonomic bracelet (in steel or gold and steel) with H-shaped links; a new sophisticated geometric bezel design; alternating polished and brushed finishes; and, finally, shimmering diamonds, which give it a decidedly feminine touch. The new model has perfect glamor and sporting elegance. On the full diamond version, the 30 diamonds on the bezel swirl gracefully around the dial like a whirlpool. It is a true “bijou”—a stylish and versatile piece of jewelry combining casual sportiness and hyper-femininity.

In a diameter of 27mm for the more "bijou" edition and 32mm for the bigger and more assertive model, the Aquaracer Lady is back today with a complete collection, ranging from simple versions in steel with indexes, models with diamonds on the dial or on the bezel, and models in gold and steel.                                                                                                                       

In theory, beauty is fragile…

The new Aquaracer Lady proves that beauty and strength can coexist in perfect harmony—as they do in TAG Heuer Ambassadors Cameron Diaz, who effortlessly exudes both natural beauty and Hollywood glamour, and Maria Sharapova, who has redefined the image of elite athletes by combining power and glamor. Both know that a woman is never more elegant than when she is comfortably at ease in her style—and her life. Active, cultivated, and sure of themselves, their strength of character and charisma goes beyond appearances. The same is true of the new Aquaracer Lady… a luxury watch in which every woman can find herself.

 

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