In today’s world, defining the source of women’s aspirations, desires and ambitions is no easy task...
In today’s world, defining the source of women’s aspirations, desires and ambitions is no easy task. In the 20th century, they had to earn fundamental rights – including that of being able to tell the time on their own. While the latter might seem obvious today, this was in fact a privilege formerly reserved for people of influence, power and wealth. These days, women regard time as an art of living unbound by any constraints. They have made time-measuring instruments their allies, enabling them to assert their independence and to wordlessly proclaim the essential facets of their personality.
Audemars Piguet has consistently treated women to exceptional instruments designed to project the finest and most appealing image of their femininity. Each watch with its complexities and its distinctive features has consistently mirrored the brand’s desire to enhance feminine charms. The Audemars Piguet archives comprise genuine treasures revealing the modern nature of its approach in opting to specialise in making movements, including extremely small ones, and in the development of horological complications that were integrated into women’s watches at a very early stage. An authentic expert in its art for the past 138 years – an art it has transcended over the decades through its watchmaking creations – the Manufacture is still in the hands of the founding families and still located in Le Brassus, the historical cradle of Fine Watchmaking in Switzerland.
The feminine models presented at the 2013 Salon International de la Haute Horlogerie in Genève all reflect the spirit of independence cherished by the brand, along with its taste for elegance. Whether new models from the Royal Oak collection in selfwinding or quartz versions, others enriched with a chronograph function such as the Royal Oak Offshore Ladycat, or the classically designed gemset Jules Audemars models, Audemars Piguet watches brilliantly display their ability to adapt to the temperament, the situation and the desires of the women wearing them.
D.C.
