Diamonds campaign - the ladies go free spirit, who are happy and show it...
Since its creation in 1976, the Happy Diamonds collection was emphasized with joyful dance of playful diamonds, as the epitome of Chopard skills and innovative spirit: diamonds move freely thanks to the dial, which is placed between two sapphire crystals on the watch.
Are you as happy as these diamonds? The spirit of this new campaign is really refreshing and energetic, and it represents a young lady living in the moment and living your life to the fullest, as it was presented photographic duo Luigi & Lange. Chopard brand has collaborated with talented trio on film for a new Happy Diamonds campaign. Justin Wu, a young fashion photographer and director, gave a lot of energy and modernity to this project.
The soundtrack is the work of Etienne de Crécy, who is a key figure on the international electronic music scene, while Marion Motin, the famous French choreographer, enhanced the spirit of the campaign thanks to her lively movements.